1ST PLACE 2025
Unified sports betting platform.
We designed and developed a sports betting tracker and viewing experience fully optimized for iOS. Our team built both the front end and back end, integrating with ESPN to surface the moments that matter most to sports fans.
FUNDING
PRE SEED
TIMELINE
4 Months
iOS first experience
We leaned into iOS, building the app entirely in Swift with native code. The UI was structured specifically for iOS, ensuring a seamless, platform-optimized experience.
Deliverables
Logo and design system
We designed BetCaddy’s emblem to convey trust, pairing a muted dark palette with contrasting accent colors that signaled energy and excitement.
The palette uses a vibrant green contrasted against a dark background. Green is a color familiar to sports fans and carries a bold, masculine edge.
We optimized the experience by designing custom components for each sport and league. For example, in baseball, we highlighted the bases as the most important context for fans as they tracked the game.
